Conceptualising Value Creation for Social Change Management
نویسندگان
چکیده
منابع مشابه
Conceptualising value creation for social change management
Australian and international governments are increasingly adopting social marketing as a social change management tool to deal with complex social problems. Government decision makers typically need to balance the use of business models and management theories whilst maintaining the integrity of government policy. In taking this approach, decision makers experience management tensions between a...
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ژورنال
عنوان ژورنال: Australasian Marketing Journal
سال: 2009
ISSN: 1839-3349,1839-3349
DOI: 10.1016/j.ausmj.2009.06.002